Anett

It is my role to make sure that the projects run smoothly, including tree care, surveys, presentations, or even the production of a storybook. I work backstage and take as much burden off Bence and the team's shoulders as I can, so they can focus on their daily tasks.

I'm pulling the strings behind the scenes and this job makes me really happy, I love working with these guys.

My distinctive trait is that whenever I hear the phrase "good wine needs no bush, "that drives me up the wall.

We're not exactly walking a well-trodden path, but this is how it's supposed to be. I love that we're different. I love that we're always eager to grow and learn, and never content to just sit still. We want to raise awareness and gain recognition for the profession of arboriculture as widely as possible, which is why we put a strong emphasis on both online and offline communication. On our Facebook page and in our blog posts, we aim to share informative and engaging content to help the public learn more about trees and how to properly care for them. We respond to questions wherever we can and try to have as many conversations as possible. I truly believe that this kind of communication is the only effective way forward, both in the short and long term—especially now, in the midst of climate change, when it's more important than ever how we treat our trees, whether they're in public spaces or private gardens.

Although I work in the background, I know that every single happy client, every tree we save or care for, is a small success I've contributed to as well. That's what keeps me motivated day after day, and for that, I'm incredibly grateful.

I graduated from the Faculty of Law and Political Sciences at ELTE with a degree in political science, and I wrote my thesis on political marketing and brand building. Before that, I completed a course in marketing and advertising, so my passion for marketing goes back quite a long way.

As a teenager, I dreamed of two things: becoming a politician and managing talented people. I won't keep it a secret—the first one didn't quite work out, but I'm very happy with the second. Back then, I imagined managing the daily life of a boy band full of handsome guys, but not everything can be perfect — so for now, I'm sticking with the handsome arborists.